Getting your business online simply means digital marketing and the need to get your business online cannot be overemphasized. A couple of times, business owners ask questions like;
- What’s special about putting my business online?
- Can’t I make sales offline as much as I want without having to go online?
- Okay, I want my business online but I don’t know how.
- What is the guarantee that my business will stand out in the midst of so many other businesses online?
Firstly, the world is going digital because people need things at their convenience and the provision is also being made available by people who are willing to go extra miles, to get their product and/or services across to potential customers.
It is important that we know the reason why we want to get into a thing before we proceed with making enquiries about it. For the most, human want is insatiable, and we always want to make more sales, except you aren’t thinking of growing and you’re probably satisfied with the amount of sales you make.
The major reason why we have the internet to our advantage (which you also should) is to get sold or rather to get ‘discovered’.
According to DataReportal, there were 109.2 million internet users in Nigeria in January 2022. Nigeria’s internet penetration rate stood at 51.0 percent of the total population at the start of 2022. Also, Kepios analysis indicated that the internet users in Nigeria increased by 4.8 million (+4.6 percent) between 2021 and 2022.
And here I am asking; “what are these number of people looking for?”
Something piques their interest of course. It is just like we have musicians all over the world and each one of them have got their fans, I mean die-hard fans.
Talking about the internet, have you ever wondered why you find this set of people who always have the things they require at their disposal? (Not talking money), I mean people who sort for some products or services; like, they are always up-to-date.
Bernice would always oppress me with the latest songs, and it is mostly frustrating. I discovered that I gave less attention to the areas that mattered more. I would always want to go for music conferences and when I hear a new song, I’d pick up my book and pen to write it down and somehow I would miss the next song and end up with so many incomplete lyrics. Isn’t that old-fashioned?
All I could have done was to pick up my phone and type out parts of the lyrics on a search engine, with a good data connection and I’d get the whole of it. I had a smart phone and yet was acting all primitive.
You know what? That is what most people still do, we have all of the internet to our advantage, let’s make use of it.
So, if you’re looking to getting your business online,
Here is a few ideas to help you set up a digital home for that business.
Social Media
Get on social media platforms suitable for your brand.
Generally, the social media enables users to interact, create content, share information and the likes. How about doing that with your customers. You can reach not only family and friends, but customers too via social media platforms, and this is the more reason why having a good customer service is essential. You can begin by accumulating the details of available customers and creating organic contents. It helps you have direct relatedness with your audience, thereby reaching out to a larger audience (you definitely will be building your brand) and to also drive traffic to your website, which brings us to the next idea.
Website
create a website for your brand
This is very effective for your online presence. With a website for your business, you can create and dispense your company’s story, highlight promotions, products and/or services, share videos and images to help you build credibility and more. There are a few things that needs to be considered when choosing to create a website, you can learn more about the importance of having a website and how to create a website.
Mobile App
create your business app
After creating a website, you can launch a mobile app for your business
Did you know that the mind subconsciously registers every image and text (your beautifully designed app icon inclusive) it comes in contact with? Launching a mobile app develops a direct marketing channel, it therefore promotes visibility to customers, builds brand recognition, increase customer’s engagement, provides more value to customers and so much more. Check out effective frequency in advertising for brand recognition.
It is important to note that you should carefully decide which of these suits your business goals and the benefits you intend to provide to your audience. For some you need both but, if you’re seeking to grow your business, a website is a must have for you.
